Planners and venues can gain a competitive edge by being aware of the latest event technology trends and adopting them. Study after study shows that event technology can increase attendance and productivity by 27 per cent.
How do you choose which new technologies to use? We have all the information you need about event technology trends, from design to debriefing.
Find the top trends in event technology for venues and planners:
Translation live
Planners can now expand their reach and scale events to a wider audience thanks to virtual events. Language barriers are one of the biggest challenges.
Although English is still the preferred language for most events in the United States of America, it is important to be able to communicate ideas in the native language of your audience.
What does this trend mean for event planners?
Event planners have the option to invite non-English speakers to their English-speaking events. They can also reach specific groups of people from different regions around the globe.
What does this trend mean for event venues?
Live translation can give virtual and physical venues an advantage. They can also partner with event planners from areas they don’t normally reach.
Live translation in action
Hopin, an event technology platform, offers real-time language interpretation directly in their live streams via their partnership with Interprefy.
QR codes
In an interview with Social Tables, Phil Strazzulla, CEO of Select Software Reviews, stated that QR codes were a failing fad in 2019.
These codes allow people to interact with tactile content they may not be comfortable touching in the past.
Use easy technology to diagram your event.
What does this trend mean for event planners?
QR codes can be used as a design tool to complement physical marketing tools like event flyers, speaker business card cards, and postcards to generate event ticket leads. To seal the deal, they require a strong landing site. Event planners will need to rely on this tool more than ever. QR codes can be used to organize event registrations seamlessly.
What does this trend mean for event venues?
Event venues can now add QR codes to enhance their safety and connect with attendees. This is in line with current health guidelines. QR codes can be used to offer venue maps, event check-ins, brand experiences and many other things.
QR codes in action
Singapore Management University has partnered with EventNook to use QR codes for event registration and ticketing.
Virtual reality
Maxim Levichev, Fluix Marketing Manager, told Social Tables.
His recent experience was with an event that went online during quarantine. Instead of renting a Paris event platform, likely to cost money, the event managers sent VR sets (Facebook Oculus) to all speakers and created 3D avatars. Even those who watched the translation were impressed by the online organization.
Leviev thinks that the public could be taking part in virtual reality events regularly by 2023 and using VR technology for gatherings worldwide.
What does this trend mean for event planners?
Event planners will have many more options to engage attendees. VR headsets are not yet household items, so they may not be within your budget. This could change as more people become interested and demand VR headsets. Consider adding VR to your events as an option for VIPs who cannot travel or as a different experience.