Speed networking, similar to speed dating, can be a great way to meet new clients, business partners, and even potential employers. This guide will explain speed networking and how it can benefit everyone. You’ll also learn how to organize a speed networking event that is productive and fun for all involved.
First, let’s clarify what speed networking is.
In the early 2000s, Tom Jaffee introduced speed dating to the corporate world. He aimed to save time and money by allowing people to meet new people at industry events, individual meetings, or social gatherings. It was much easier to follow up on the initial meetings once the event was over because everyone was there for the same purpose–building new business connections. Speed networking is all about making as many connections as possible.
Speed networking events aim to foster relationships among participants. They are often held in a variety of settings, including:
Is speed networking possible?
Anyone who wants to grow their business in today’s digital world must depend on making professional connections online and in person. There are many networking events throughout the year to maximize these opportunities.
Networking events are a great way to connect with people who need to be more open or confident. They give participants prompts and ensure that everyone has something to share. Connecting online via social media is easy, but meeting face-to-face with others is the best way to build meaningful relationships.
Participants in speed networking events are instantly connected to people from various professional fields, departments, career levels, and professions. The event’s topic and the quality of the guest list will determine the types of people you meet at speed networking events. Participants exchange contact information and make plans to meet again after they have met.
Speed networking events have another benefit, especially for people with social anxiety. There is no need to make small talk in these settings. You can get in since all participants are there to make connections. Professionals love getting to the business of things. Speed networking events often have 10- to 15-minute time limits for each conversation. This means that if you are having awkward conversations with someone, you can wait until the clock runs out and meet another person.
Participants will be able to build professional relationships that can lead to future growth opportunities and partnerships. It makes sense that events that bring together like-minded people for a common purpose will lead to long-lasting relationships.
How to organize a speed networking event
It seems simple enough to plan speed networking events. This event type takes work to prepare.
Step 1: Reserve the date and venue
When securing the event date, consider who your target audience is and ensure you don’t book it during peak times. A speed networking event for tax preparers might not be the best time, but it could be in March or April.
Deciding whether an evening, morning or afternoon event suits your audience’s schedules would be best. Some groups might reserve their most important client meetings during weekday lunch hours, while others may avoid evening events as it’s the only time they can spend with their families.
It would help if you considered the length of your speed networking event. If it lasts for more than two hours, then you need to provide snacks. Also, think about the environment and what your target audience will enjoy. Because the event’s purpose is to have conversations with people, you should choose a place that won’t be too noisy or dark.