Email is crucial to the success of any event. Event organizers can use email invitations to sell their circumstances, whether hosting a casual cocktail hour or a seminar. How do you create an event invitation that converts? We have some ideas and expert advice to help you spark your imagination, whether it’s your first or fiftieth campaign.
This post will outline our tried-and-true methods for creating an event invitation email that leads respond to. We will also discuss why email is the best channel to send out RSVPs. Let’s get started!
Email is critical for event registration success and succession planning.
Did you know that 76% believe email is the best way to drive registrations? Markletics conducted a survey, and 3851 people voted for email as their primary marketing channel for events.
This is logical. We would be restricted to sending invitations via SMS, social media, and regular mail without email. Even though all these channels can be combined to support an event campaign, email remains the best way to send invitations.
Email is easy to send and receive. It’s also easier to collect user data. Marketers can use this data to understand their audience better and monitor and improve engagement.
This analysis makes it easier to spot what is and isn’t working in your event strategy. Thanks to the email, this feedback is available in real time so you can update your marketing plans as needed.
How to create an email invitation for an event
These are the steps you need to follow when creating your event invitation email. We recommend this approach, regardless of whether to stand alone or as part of a series.
Step 1 – Gather samples.
Begin by looking at invitations from other brands or competitors in your niche who have sent similar invitations. To further refine your taste in the style and content of the event, compare and contrast the invitations. As you move to the next stage, list elements you find inspiring.
Step 2: List critical details
Answer the following questions:
What’s your goal for the event
Who is this event for?
What are the benefits of attending your event?
What information do audiences need before signing up?
Step 3 – Choose the layout and design
While some marketers prefer to focus on the copy first, while others prefer the design second, we recommend that you start with the design. It is easier to determine how much space you have so that you know how much copy you can fit. It would be best if you considered how the design would look on different sizes of screens. Ensure that the content you write fits into the plan.
Step 4 – Draft the copy
Email copy should have one purpose: to be persuasive. The email’s goal is to sign up for or purchase tickets for the event. If so, ensure your invitation email calls to action reflect that.
In your first email, highlight the essential elements of your event to make it persuasive. These could be unique workshops, impressive speakers, or beautiful locations. Whatever your message, please keep it simple and focused on these key points while you write.