Social media and event promotion have been a match made for heaven. TikTok’s event marketing is no exception. Event professionals can use TikTok to sell tickets and find new clients. We have tips for everyone, whether you are starting TikTok or an expert in TikTok event promotion techniques.
This post will cover all you need to find and sell your ideal event attendees and clients. We have tips for everything, from TikTok paid advertisement to create organic content.
Tiktok Paid Ads
Mixing paid and organic ads is a winning strategy on any social media platform. TikTok has a range of paid ads that you can use to promote your events business, whether you are just starting a new marketing campaign or looking for additional support with an existing one.
Register as a TikTok business account before you can advertise on TikTok. To verify your business’ legitimacy, they only require basic information like email address and name. TikTok will take approximately 24 hours to approve your account. After approval, you can start publishing ads.
Participate in the latest trends
Social Tables asked PureTuber CMO Rameez Uzmani for his thoughts on doing TikTok work in businesses. Here is what Usmani has to say.
Usmani stated that TikTok is well-known as a hub for viral trends and challenges. Participants can lip-sync or dance to a song on TikTok, such as Mariah Carey’s Fantasy. To capitalize on the viral publicity, you can participate in the challenge if it’s relevant to your event!
Start your challenge.
There might not be any trends for some events, particularly B2Bones. Usmani suggests you create your trends and invite your followers to join for the chance to be featured on a page.
Add your spin to popular videos.
Are you running out of ideas? Rubright says you don’t always have to start at the beginning. It might be as helpful to add your spin on a popular trend. You don’t have to invent the wheel. You don’t have to reinvent the wheel if you aren’t sure where to start.
Collaborate and learn from influencers.
Jay Bats, Co-Founder and Developer of the content base, spoke with Social Tables about how business owners can engage their followers on TikTok. This is something Jay does every day.
Be organic
Tristan Olson, the chief of Venture, is a video marketing company specializing in virtual events. He has focused on helping businesses promote their events and themselves on TikTok. We asked Olson what TikTok tips have he seen work for clients in recent years.
TikTok differs from other social media platforms such as Facebook, Instagram, and Pinterest because users expect organic, user-generated content. Olson. Videos that don’t look staged or polished are the most successful. They are filmed from the perspective of someone who is experiencing the event. This is great news, especially for teams or small businesses.
You can use the live streaming feature.
Julie Meredith, VP of Marketing at Dash Hudson, shared the power of this feature that is often overlooked.
It is loved by customers and has become a major market in China. Austin Li Jiaqi (known as the Lipstick Kings’) sold $1.7 Billion worth of goods last year in a 12-hour live stream with Alibaba. Customers could interact, comment and even purchase the products on screen in real-time.
Live streaming is a great way to make money, even if your event business offers only services.
Your target audience will find you.
The TikTok algorithm can sometimes feel random from the user’s perspective. There are many ways to train the app to understand your audience better and push your content to their feeds.