A keynote speech can have the power to inspire, motivate, ignite, and even empower a crowd. It has the power to either make or break an event. What is a keynote speaker? How do you find the right one? Let’s see.
This post will give you a deeper look at what a keynote speaker looks like: Who are they? What do they do? Where can they be found? Why? Why?
What does it mean to be a keynote speaker?
The keynote speaker is the main speaker at an event. Many people know keynote speeches and addresses from graduations and similar ceremonies. However, event planners often use these speeches to host large events such as company retreats, corporate retreats, or wellness retreats. A keynote speaker can be the event’s main attraction, headliner or star.
What’s the role of a keynote speaker in a conference?
Keynote speakers are responsible for setting the tone and conveying the theme. When a keynote speaker speaks at the beginning of an event, it’s the first time attendees see the overall theme and spirit of the event. These keynote speakers aim to set the scene for all that follows.
Event coordinators often hire keynote speakers. They may also provide talking points for the speaker to use in their speech. Although event managers control the speech, they may hire speakers that meet their requirements. However, this can vary from one event to the next. Depending on the event’s objectives, planners might hire a speaker skilled in motivating others or sharing insight based on a particular industry or business.
Why is it so important to choose the right keynote speaker
Event planners understand how hard it is to keep attendees engaged throughout a conference, especially a long one. The keynote speaker’s speech can set the tone and energy for the rest of your event. A keynote speaker’s popularity can help draw people to events. Their ability as a speaker can also make or break the energy in the room.
It is a difficult task to find the right speaker for your conference. Finding a speaker who can inspire enthusiasm and motivation while also imparting education is important. Understanding the expectations of the event planner and the audience is key to being a great speaker.
What qualifications are required to be a great keynote speaker?
Each great speaker has their style and manner. Look for a speaker who can convey the message in a way that compliments your event’s goals. Competent speakers must also have certain professional qualifications.
Although individual characteristics may differ, a great keynote speaker might:
Focus on a particular field, and you will be considered an expert.
Consider yourself a reliable source of information.
Engage in dynamic, well-paced speech.
Connect with audiences of varying expertise levels.
Extensive experience in public speaking.
A list of references from professionals and examples of speeches in the past is available to Boast.
Maintain a professional and reliable public image.
Consider yourself an innovator in your chosen field.
Competently use a variety of methods of learning and delivery styles.
Understanding and working within the guidelines set by event managers is key.
You must be able to recognize disengagement and turn the tables.
You should be able to think outside the box and then re-direct.
Where can you find a keynote speaker for your event?
Ask your network for recommendations. For advice, contact industry experts and colleagues in your network. What was their experience with the speaker they chose for their last event? Are there any people they would recommend or resources they have used in the past to help them?
Contact universities and colleges. For suggestions, reach out to professors, administrators, and department heads. No matter your field of expertise, your institution’s associated department likely has a list of experts and alumni who could help you. Various past materials from the speaker will be available for educational recommendations.
Find charities, foundations and other related organizations. Motivational speakers and experts who regularly work with charities are passionate about the subject they are speaking on.
Check out the National Speakers Bureau and similar databases for a list of keynote speakers. Event professionals have access to a list of expert speakers through organizations like the National Speakers Bureau. This section of the NSB website explains more about their services. It reads: “Remember when you were last at an event, sitting on your edge, listening to every word the speaker said?” Everyone else was doing the same thing. We all know the names of those speakers.”
Promote and market keynote speakers to increase your event’s success
Although you shouldn’t book a speaker solely on their popularity, it can help planners market upcoming conferences, retreats, and other events. Promoting the keynote speaker at an event in marketing can generate buzz, leading to increased registration and higher event attendance.
Incorporate information about the keynote speaker in marketing materials and corporate announcements. A brief bio and review of previous speeches may be included. Highlight how attendees of the event will benefit from listening to the speaker and what they’ll lose out on if they don’t.